Case Study: Healthcare Software and Services
Chesapeake was retained to assess a leading software and services firm in the practice management and clinical management sector and to reposition the Client for accelerated growth and profitability.
- Phase I — Strategic Business Assessment
Chesapeake completed an end-to-end business review covering the market position, operations, senior management, client satisfaction, products and service delivery model. In addition to providing a “report card” back to the Board and senior management grading the key areas of the business, Chesapeake provided a continuum of options available to the Client, well-defined action plans, and funding requirements for each path. Phase I culminated in presentations to senior management and the Board of Directors intended to drive a selection of which path to follow.
- Phase II — Business Restructuring
After the Board accepted our recommendations and selected the preferred course of action, Chesapeake’s assignment became to lead the business to profitability through restructuring (financial and operational), launching a series of value-enhancement revenue initiatives, and preparing the company for either a sale or merger. This included developing a clear set of decision criteria for finding and selecting a partner or buyer.
- Phase III — Strategic Merger
In Phase III, Chesapeake focused on identifying a series of potential acquirers or merger partners that would recognize the value of this business despite its prior operating challenges. Chesapeake narrowed the field to three candidates, from which the Client selected a publicly-traded fast growth healthcare concern. Chesapeake was the exclusive advisor to the Client on a successful merger between the firms, a transaction that fully satisfied the Client’s financial and strategic objectives.
Case Study: Healthcare Investment Partnership
Chesapeake was asked to assess various healthcare segments for possible acquisition strategies and to build a roadmap for a potential “build-up” strategy in this space.
- Phase I — Research and Planning
Chesapeake’s team conducted the initial research project and market analysis to determine which healthcare market segments would be prime for an acquisition “build-up” program. This effort resulted in a comprehensive marketplace report, a series of actionable recommendations, and a decision on how to structure and target the selected opportunity.
- Phase II — Acquisition Program Execution
Upon approval of the plan to proceed, a holding company was formed and a senior management team selected. Chesapeake advised on these matters as well as on the funding sources/structure for the program. Thereafter, Chesapeake re-focused on building agreement on transaction criteria and on working with the CEO to build a robust pipeline of investment opportunities. As this business project continues to evolve, Chesapeake is the outsourced “M & A” arm of the holding company.